Privacy policy

Updated on June 10^th, 2025

Betterplace ("we," "our," or "us") is dedicated to safeguarding your personal information. This Privacy Policy outlines how we collect, process, and disclose your data, ensuring transparency and accountability in our practices.

This policy applies to our website, mobile application, associated subdomains, and all related services (collectively, the "Service"). By accessing or using the Service, you confirm that you have read, understood, and agreed to the collection, storage, processing, and sharing of your personal data in accordance with this Privacy Policy and our Terms of Service.

Definitions & Key Terms

To ensure clarity, the following terms in this Privacy Policy are strictly defined:

Cookie: A small data file generated by a website and stored in your browser. Used to recognize your device, analyze user behavior, and retain essential preferences such as language settings and login credentials.
Company: References to “Company,” “we,” “us,” or “our” refer to Fargo Estates Inc. (8 The Green, STE A Dover, DE 19901), the entity legally responsible for managing and protecting personal data under this Privacy Policy.
Country: The jurisdiction where Betterplace and its founders operate. In this case, the United States, which governs legal and regulatory compliance.
Customer: Any individual, company, or organization that signs up for Betterplace services to facilitate engagement with consumers or service users.
Device: Any internet-connected equipment—including smartphones, tablets, laptops, or computers—used to access and interact with Betterplace’s platform and services.
IP Address: A numerical identifier assigned to each internet-connected device, often grouped into geographic blocks. Used for security monitoring and may indicate general location.
Personnel: Individuals employed by Betterplace or engaged under contractual agreements to perform services on behalf of the company.
Personal Data: Any information that identifies or can be used to identify a natural person, directly or indirectly—including unique identifiers such as a personal identification number.
Service: The platform, website, application, and all functionalities provided by Betterplace, as described in relevant terms and policies.
Third-Party Service: External entities—including advertisers, affiliates, contest organizers, and marketing partners—whose content, tools, or services may be integrated within or offered through Betterplace.
You: Any person or entity officially registered with Betterplace for the purpose of utilizing its services and features.

Information We Collect

Betterplace gathers personal data to facilitate service functionality, enhance user experience, and fulfill operational requirements. We collect information when you interact with our platform by visiting our website or application, registering an account, placing an order, subscribing to newsletters, responding to surveys, or filling out forms.

The types of personal data we may collect include:

Name / Username: Used for identity verification and account personalization.
Phone Numbers: Enables communication for service-related notifications and support.
Email Addresses: Essential for account authentication, updates, and correspondence.
Password: Secures user accounts and prevents unauthorized access.
Audio Recordings: Collected exclusively within the application, only with your explicit permission, and used solely for support ticket interactions to improve customer service.

Use of End User Information from Third Parties

Betterplace collects End User Data strictly as required to deliver its services to customers. If an end user voluntarily shares information that has been made available on social media platforms, we may retrieve publicly accessible details from the specified sites.

While users can adjust their privacy settings on these platforms to manage the visibility of their personal information, social media companies may still retain, process, or distribute publicly available data in accordance with their own policies. Betterplace remains committed to handling such information responsibly and in compliance with applicable privacy regulations.

Use of Customer Information from Third Parties

Betterplace may receive customer information from third-party sources when users engage with our platform. For example, if you submit your email address to express interest in becoming a Betterplace customer, we may obtain additional data from third-party services specializing in automated fraud detection to enhance security and verify authenticity.

Additionally, we may collect publicly accessible information from social media platforms, subject to the visibility settings configured by users. While privacy settings can help limit exposure, social media platforms may still process and distribute publicly available data in accordance with their own policies.

Sharing of Collected Information with Third Parties

Betterplace may share both personal and non-personal data with trusted third parties to support service operations, enhance user experience, and facilitate business functions. This includes:

Advertisers, Contest Sponsors, and Marketing Partners: External entities whose promotions, products, or services may be relevant to users based on their interactions with our platform.
Affiliated Companies and Business Partners: Current and future partnerships that contribute to service improvements and operational efficiency.
Corporate Transactions: In the event of a merger, asset sale, or business reorganization, user data—both personal and non-personal—may be transferred to our successors-in-interest to ensure continuity of services.

Data-sharing practices adhere to strict privacy safeguards, ensuring responsible and compliant handling of user information.

Engagement of Third-Party Service Providers

Betterplace may partner with trusted third-party service providers to carry out essential functions that support our platform’s operations. These providers assist in areas such as:

Server Hosting & Maintenance: Ensuring stable and secure operation of our website and application.
Database Storage & Management: Organizing and safeguarding user data efficiently.
Email & Marketing Services: Managing communications and promotional outreach.
Payment Processing: Handling secure transactions, including credit card payments.
Customer Support: Facilitating effective assistance for inquiries and troubleshooting.
Order Fulfillment: Processing and delivering purchased products or services.

To enable these providers to perform their duties, we may share personal and non-personal information strictly within the scope necessary for service execution. All third-party collaborations adhere to stringent privacy safeguards, ensuring responsible data handling and compliance with legal requirements.

Sharing of Log File Data with Third Parties

Betterplace may share select portions of log file data, including IP addresses, with trusted third-party providers to support analytics, research, and performance optimization. These third parties may include web analytics partners, application developers, and advertising networks that assist in refining our platform’s functionality.

If an IP address is shared, it may be used to estimate:

General geographic location,
Connection speed and network type,
Whether the website/app was accessed from a shared location,
Device type used for access.

Third parties may aggregate and analyze data from our advertising and user interactions, providing auditing, research, and reporting insights that help us and our advertisers enhance content delivery, optimize user experience, and improve service efficiency.

All data-sharing processes adhere to strict privacy safeguards to ensure responsible handling and compliance with applicable regulations.

Disclosure of Information to Legal Authorities

Betterplace may disclose personal and non-personal information to government agencies, law enforcement officials, or private entities when deemed necessary or appropriate. Such disclosures may occur in the following circumstances:

Legal Compliance: Responding to claims, subpoenas, court orders, or other legal processes.
Protection of Rights and Interests: Safeguarding our company, affiliates, third parties, or individuals from legal, financial, or reputational harm.
Public Safety & Security: Preventing or addressing threats to individuals, communities, or the general public.
Preventing Unlawful Activities: Identifying and halting fraudulent, unethical, or legally actionable behavior.
Regulatory & Law Enforcement Obligations: Ensuring compliance with applicable laws, rules, and regulations.

Any disclosure of information is conducted in strict accordance with legal requirements, ensuring responsible data handling and protection of privacy rights.

Collection of Customer and End User Information

Betterplace gathers personal information directly from users when they voluntarily submit data through our platform. This includes interactions such as account registration, form submissions, transactions, and service inquiries.

Additionally, we may receive supplementary personal data from third-party sources, as previously outlined. These third parties may provide relevant information necessary to enhance service quality, security, and user experience.

How We Use the Information We Collect

Betterplace processes collected data to enhance service quality and ensure optimal user experience. Your information may be utilized for the following purposes:

Personalized User Experience: Tailoring interactions and recommendations based on individual preferences and needs.
Website/App Improvements: Refining features, functionality, and design by analyzing user feedback and engagement.
Customer Service Enhancements: Facilitating faster, more effective responses to inquiries, support requests, and troubleshooting.
Transaction Processing: Ensuring secure and efficient handling of purchases, orders, and financial transactions.
Program Administration: Managing contests, promotions, surveys, and other platform initiatives.
Communications & Notifications: Sending periodic emails, including updates, service-related notices, and relevant offers.

Betterplace applies industry best practices to protect your information and ensure responsible data use in all listed applications.

Use of Your Email Address

By providing your email address through our website or application, you consent to receiving communications from Betterplace. These emails may include service updates, promotional content, or important notifications.

You have full control over your email preferences. If you wish to stop receiving communications, you may unsubscribe at any time using the opt-out link included in each email. We respect user preferences and only send emails to individuals who have explicitly authorized contact, either directly or through trusted third parties. Betterplace does not send unsolicited commercial emails, as we strongly oppose spam.

Additionally, your email address may be used for customer audience targeting on platforms such as Facebook, allowing us to display relevant advertisements to individuals who have opted in for communications.

If your email address was provided exclusively through the order processing page, it will only be used for order-related updates and confirmations. However, if the same email has been shared through other means, it may be used in accordance with this Privacy Policy.

For transparency, every email we send contains clear opt-out instructions at the bottom, allowing you to manage your preferences at any time.

Data Retention Period

Betterplace retains your personal information only for as long as necessary to provide services and fulfill the purposes outlined in this Privacy Policy. This applies both to our own data storage and to any third parties performing services on our behalf.

Once the data is no longer required—either for operational reasons or legal and regulatory compliance—we take appropriate measures to erase it from our systems or anonymize it to ensure it can no longer be linked to you.

Protection of Your Information

Betterplace employs robust security measures to safeguard your personal data during transactions and interactions with our platform. To ensure the integrity and confidentiality of sensitive information, we implement the following protections:

Secure Server Infrastructure: All personal data is handled through encrypted, high-security servers.
SSL Technology Encryption: Sensitive details—such as credit card and financial information—are transmitted using Secure Socket Layer (SSL) encryption, ensuring secure data transfer.
Restricted Access: Payment gateway databases are only accessible to authorized personnel with specific security credentials, who are legally required to maintain confidentiality.
No Post-Transaction Storage: Private financial data (e.g., credit card details, Social Security numbers) is never stored after a transaction is completed.

While Betterplace enforces stringent safeguards, absolute security cannot be guaranteed. External factors—such as cyber threats—may pose risks beyond our control, and unauthorized breaches could lead to unintended data exposure. However, we continuously strengthen our defenses against potential vulnerabilities to maintain the highest level of protection.

Cross-Border Data Transfers

Betterplace is incorporated in the United States, but the personal information collected through our website, application, direct interactions, or customer support services may be transferred across international borders. These transfers occur when data is shared with offices, personnel, or third-party service providers operating in various regions worldwide.

Some of these countries may lack comprehensive laws regulating the collection, storage, and transfer of personal data. However, Betterplace remains committed to handling your information responsibly and in accordance with applicable legal standards.

By using our services, you voluntarily consent—to the fullest extent permitted by law—to the trans-border transfer and hosting of your personal information, allowing us to deliver seamless global services while maintaining operational efficiency.

Updating or Correcting Your Information

Your ability to request updates or corrections to personal data collected by Betterplace depends on your relationship with us:

Personnel may modify or correct their information in accordance with internal company employment policies.
Customers have the right to request restrictions on certain uses and disclosures of personally identifiable information. You may contact us to:

Update or correct your personal details.
Adjust communication preferences or modify the type of information received.
Request deletion of personal data stored in our systems by canceling your account.

Changes made to your information do not affect previously stored data or any information already shared with third parties under this Privacy Policy.

To ensure privacy and security, we may implement identity verification measures, such as requesting a unique password, before granting access to update or modify your profile. You are responsible for maintaining the confidentiality of your password and account credentials at all times.

While we make every effort to honor deletion requests, complete erasure of all records may not be technologically possible. Backup systems designed to prevent inadvertent data loss may retain copies of information in a non-erasable format. However, upon receiving your request, all actively used and readily searchable databases will be updated, modified, or deleted to the fullest extent reasonably and technically practicable.

If you are an end user, you must contact the organization you are a customer of to request access, updates, or removal of any information Betterplace may have about you.

Personnel Information Handling

Betterplace collects and processes personnel information provided voluntarily by workers and applicants. This data is used strictly for Human Resources purposes, including:

Administration of employee benefits.
Evaluation and screening of job applicants.

Personnel may contact us to:

Update or correct their personal information.
Modify communication preferences and other received notifications.
Request a record of information stored about them.

Any requested updates, corrections, or deletions will not impact previously maintained data or information already shared with third parties under this Privacy Policy prior to such modifications

Transfer of Information in Business Transactions / Sale of Business

Betterplace reserves the right to transfer user information to a third party in the event of:

A sale, merger, or acquisition involving Betterplace or its Corporate Affiliates.
The transfer of all or a significant portion of assets related to our Service.
The discontinuation of business operations or legal proceedings such as bankruptcy or reorganization.

Such transfers will only occur if the receiving third party agrees to comply with the terms outlined in this Privacy Policy, ensuring continued protection of user data under existing privacy standards.

Disclosure of Information to Corporate Affiliates

Betterplace may share personal and non-personal information with its Corporate Affiliates. For the purposes of this Privacy Policy, a Corporate Affiliate refers to any entity or individual that directly or indirectly controls, is controlled by, or is under common control with Betterplace—whether through ownership or other means.

Any information disclosed to our Corporate Affiliates will be handled in strict compliance with the terms of this Privacy Policy, ensuring continued protection and responsible data management.

Governing Law

This Privacy Policy is regulated under the laws of the United States, without regard to its conflict of laws provisions. By using our platform, you consent to the exclusive jurisdiction of U.S. courts for any disputes arising from or related to this Privacy Policy—except for individuals who may have rights under Privacy Shield or the Swiss-U.S. framework.

Additionally, the laws of the United States, excluding conflict of law rules, shall govern this Agreement and your use of the website/app. However, depending on your location, usage of Betterplace may also be subject to applicable local, state, national, or international legal requirements.

By engaging with Betterplace or contacting us directly, you acknowledge and accept the terms of this Privacy Policy. If you do not agree with its provisions, you should refrain from using our services. Your continued use of the platform, interaction with us, or acceptance of non-material changes to this Privacy Policy implies your ongoing consent to its terms.

Your Consent

Betterplace has updated its Privacy Policy to ensure full transparency regarding the data we collect, how it is used, and the measures we take to protect your privacy.

By using our platform, registering an account, or making a purchase, you acknowledge and consent to the terms outlined in this Privacy Policy. Your continued use of Betterplace signifies your agreement to our data practices and policies.

Links to Third-Party Websites

This Privacy Policy applies exclusively to the Betterplace Services. However, our platform may contain links directing users to third-party websites that are not owned, operated, or controlled by Betterplace.

We do not endorse, monitor, or verify the content, accuracy, or policies of these external websites. Any opinions, statements, or representations found on linked sites do not reflect Betterplace's views, nor do we assume responsibility for their completeness or validity.

Once you navigate away from Betterplace via a third-party link, this Privacy Policy no longer applies. Your browsing, interactions, and personal data on external sites are subject to those websites’ own terms, policies, and data practices—which may differ from ours. Additionally, third-party services may utilize cookies or tracking technologies to collect information about you.

We encourage users to carefully review the privacy policies of any third-party sites before engaging with their services or sharing personal data.

Cookies Usage

Betterplace uses Cookies to recognize user activity and enhance functionality across our website and application. A Cookie is a small data file stored by your web browser on your computer or mobile device.

While Cookies optimize performance and usability, they are non-essential to the platform’s core functionality. However, disabling them may impact certain features, including:

Video playback availability.
Automatic login recognition, requiring manual login for each session.

Most web browsers allow users to disable Cookies, but doing so may limit access to some platform features.

Betterplace never stores Personally Identifiable Information (PII) in Cookies, ensuring your privacy and data security remain uncompromised.

Blocking & Disabling Cookies and Similar Technologies

Regardless of your location, you can configure your browser to block cookies and similar tracking technologies. However, doing so may prevent essential cookies from functioning, potentially disrupting the proper operation of our website/app and limiting access to certain features and services.

Additionally, blocking cookies may result in the loss of stored data, such as saved login credentials or site preferences. Different browsers offer varying levels of cookie control, and disabling a specific cookie or category does not automatically remove it from your browser.

To manually delete cookies, you must do so directly within your browser settings. For detailed guidance, refer to your browser's help menu to access the relevant instructions.

Remarketing Services

Betterplace utilizes remarketing services to re-engage visitors who have previously interacted with our website or application. Remarketing (or retargeting) in digital marketing involves displaying ads across various online platforms to users who have already visited our site. This approach ensures relevant advertisements appear on the websites and services they frequently use, enhancing engagement and brand visibility.

Payment Details & Security

Betterplace is committed to ensuring the highest level of security for any credit card or payment processing details provided by users. All confidential payment information is stored using advanced security protocols, designed to prevent unauthorized access and protect sensitive financial data

Kids' Privacy

Betterplace does not target or provide services for children under the age of 13. We do not knowingly collect personally identifiable information from individuals below this age threshold.

If a parent or guardian becomes aware that their child has submitted Personal Data to us, we encourage them to contact us immediately. Should we discover that data has been collected from a child under 13 without verified parental consent, we take prompt action to remove that information from our servers.

Changes to Our Privacy Policy

Betterplace may update its Service and policies, requiring modifications to this Privacy Policy to ensure alignment with our current practices.

Unless legally required otherwise, we will notify you in advance—such as through our Service—before making any changes. You will have the opportunity to review the updated policy before it takes effect.

If you choose to continue using our Service after the changes are implemented, you agree to be bound by the revised Privacy Policy. If you do not accept the updated terms, you have the option to delete your account.

Third-Party Services

Betterplace may display, include, or provide access to third-party content, including data, applications, services, and product offerings. Additionally, our platform may contain links to external websites or third-party services ("Third-Party Services").

Users acknowledge that Betterplace is not responsible for the accuracy, completeness, legality, or quality of any Third-Party Services. We do not monitor, verify, or assume liability for these external entities. Any engagement with Third-Party Services is at the user's own risk and subject to the terms and conditions set by the third party.

For customer support, Betterplace utilizes Intercom to provide real-time assistance, which may involve audio data collection when initiated by the user. For more details on Intercom's data practices, please refer to their Privacy Policy.

Facebook Pixel

Betterplace utilizes Facebook Pixel, an analytics tool designed to measure advertising effectiveness by tracking user interactions on our website and application.

The pixel enables advertisers to:

Ensure ads are displayed to the right audience based on user activity.
Gain insights into the actions users take after engaging with an ad.

Facebook Pixel may collect device information when users access our service. All data collected through Facebook Pixel is managed in accordance with Facebook’s Privacy Policy.

Tracking Technologies – Cookies

Betterplace utilizes Cookies to optimize platform performance and functionality. While these cookies are non-essential, they enhance user experience by enabling features such as:

Seamless video playback.
Automatic login recognition, eliminating the need for repeated logins.

Disabling cookies may restrict access to some functionalities, requiring manual authentication upon each visit.

Local Storage

Local Storage, also known as DOM storage, provides web applications with efficient methods for storing client-side data. Unlike cookies, it supports persistent data storage with significantly greater capacity while avoiding storage in HTTP request headers, ensuring streamlined performance.

Sessions

Betterplace utilizes Sessions to track and recognize user activity on our platform. A Session is a temporary data file stored by your web browser on your computer or mobile device, helping us optimize your experience by identifying visited areas of the site.

General Data Protection Regulation (GDPR)

If you are located within the European Economic Area (EEA), Betterplace may collect and process your information in compliance with the General Data Protection Regulation (GDPR). This section of our Privacy Policy outlines:

How and why your data is collected.
The security measures in place to protect your data from unauthorized replication or misuse.

Betterplace is committed to upholding GDPR standards to ensure responsible data handling and transparency.

General Data Protection Regulation (GDPR)

If you are located within the European Economic Area (EEA), Betterplace may collect and process your information in accordance with the General Data Protection Regulation (GDPR). This section of our Privacy Policy details:

How and why we collect your data.
Measures taken to ensure its protection against unauthorized replication or misuse.

What is GDPR?

GDPR is a comprehensive EU-wide privacy and data protection law that governs how businesses safeguard EU residents' personal data. It also enhances individuals' control over their own information, ensuring transparency and accountability from companies handling their data.

Importantly, GDPR applies beyond the EU, making it relevant to any globally operating organization, not just EU-based businesses or residents. Since protecting customer data is a priority regardless of location, Betterplace has implemented GDPR standards as the foundation for our worldwide data protection practices.

What Is Personal Data?

Personal data refers to any information linked to an identifiable individual. Under GDPR, personal data includes details that, alone or in combination with other information, can be used to identify a person. Beyond basic identifiers like names or email addresses, personal data may also include:

Financial information
Political opinions
Genetic or biometric data
IP addresses
Physical address
Sexual orientation
Ethnicity

Data Protection Principles

GDPR mandates that personal data be handled under strict fairness, legality, and transparency guidelines, ensuring:

Purpose-driven collection: Data should only be gathered for a specific reason and used strictly for that purpose. Organizations must clearly state why they need the information.
Limited retention: Personal data must not be stored longer than necessary to fulfill its intended function

GDPR Rights & Importance

Individuals covered by GDPR have the right to:

Access their personal data
Request copies of their data
Update, delete, restrict, or transfer their information to another organization

Why Is GDPR Important?

GDPR establishes new safeguards for personal data protection, ensuring businesses responsibly handle the information they collect and process. It also raises compliance standards by increasing enforcement measures and imposing stricter penalties for violations.

Beyond legal obligations, maintaining strong data privacy is simply the right thing to do. At Betterplace, we prioritize data security and privacy, implementing protections that go beyond GDPR requirements to safeguard user information.

Individual Data Subject Rights – Access, Portability & Deletion

Betterplace is committed to helping customers comply with GDPR data subject rights. All personal data is processed and stored with fully vetted, DPA-compliant vendors to ensure regulatory adherence.

We retain all conversations and personal data for up to six years, unless an account is deleted. In such cases, we dispose of all data per our Terms of Service and Privacy Policy, ensuring it is not held longer than 60 days.

For businesses working with EU customers, it is crucial to provide them with data access, updates, retrieval, and removal options. Betterplace has been designed as a self-service platform, consistently offering customers direct access to their data, including their customers' data.

Additionally, our customer support team is always available to assist with inquiries regarding data handling or API-related processes.

California Privacy Rights

Under the California Consumer Privacy Act (CCPA), Betterplace is required to disclose the types of Personal Information we collect, how we utilize it, the sources from which we obtain it, and the third parties with whom we share it, as detailed above.

Additionally, California law grants residents specific rights regarding their Personal Information, which include:

Right to Know and Access: You have the right to request comprehensive details about the Personal Information we collect, including:

The categories of data we gather, process, or disclose.
The purposes for which this information is collected or utilized.
The sources from which we obtain Personal Information.
The specific pieces of Personal Information we have collected about you.

Right to Equal Service: Exercising your privacy rights will not result in any form of discrimination.
Right to Delete: You may submit a verifiable request for account closure, upon which we will delete all associated Personal Information we have collected.
Right to Opt-Out of Data Sales: You can request that a business not sell your Personal Information.

Betterplace does not sell users' Personal Information. Requests regarding these rights will be processed within one month. If you wish to exercise any of these rights, please contact us.

California Online Privacy Protection Act (CalOPPA)

Under CalOPPA, Betterplace is required to disclose the categories of Personal Information collected, how it is used, the sources from which it is obtained, and the third parties with whom it is shared, as outlined above.

Rights of CalOPPA Users

Right to Know & Access: You may submit a verifiable request to obtain detailed information regarding:

The categories of Personal Information collected, used, or shared.
The purposes for which this data is gathered and processed.
The sources from which Betterplace obtains Personal Information.
The specific Personal Information collected about you.

Right to Equal Service: Exercising your privacy rights will not affect the services provided to you.
Right to Delete: You may request the closure of your account, upon which Betterplace will delete all associated Personal Information.
Right to Opt-Out of Data Sales: You can request that businesses do not sell your Personal Information.

Betterplace does not sell users' Personal Information. Requests will be processed within one month. If you wish to exercise any of these rights, please contact us.