Bali has quickly become a home for remote workers such as freelancers and digital nomads who looking for a place to work and unwind. The tourism industry in Bali is growing rapidly, especially after Covid-19. In 2024, some estimates put the figure at 6 million visitors.
The rise of remote work has had a significant impact on the real estate business in Bali. As remote work becomes more common, particularly among professionals from Europe, North America, and Australia, this island has seen a rise in demand for both short-term and long-term accommodation. In this article, we will explore how remote work has shaped the rental property market in Bali and highlight the opportunities for property owners.
The Impact of Remote Work Trend on Real Estate in Bali
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Increased Demand for Long Term Rentals
The increasing demand for long-term rentals from remote workers, such as digital nomads, freelancers, and employees with flexible work options has driven growth in the Bali rental market.
Drawn by the island's affordable cost of living, tropical lifestyle, and vibrant expat community, these workers are seeking villas, serviced apartments, and co-living spaces with amenities that support a balanced work-life experience, setting them apart from typical tourists.
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Growth of Co-Living and Hybrid Spaces
Co-living spaces have risen in popularity among remote workers who want a community-oriented living environment with shared amenities like coworking spaces, pools, and social activities.
On the other hand, many traditional accommodations now incorporate workspace areas, high-speed internet, and other facilities catering to remote work and attracting long-term tenants also increasing property value.
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Investment Opportunities in Villa and Apartment Rentals
Villa rentals in Bali are highly attractive investments for both real estate developers and individual investors with privacy, scenic views, and space making them ideal for remote workers seeking both a home and workspace. Meanwhile, modern apartments with fast internet and shared workspace offer a more affordable, communal option for younger remoter workers.
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Impact on Real Estate Price and Development
Many property owners are renovating or upgrading properties to attract high-paying remote tenants. This effort has also increased demand the real estate prices, especially in popular remote work areas.
The remote work trend also influences the new developments in some areas. Some real estate developers are recognizing the long-term potential of catering to this market and initiating new projects focused on remote worker-friendly properties. This includes both high-end villas and mid-range apartments with modern amenities.
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Shift in Marketing and Property Management
The rise of remote workers is shifting marketing strategies, with property owners and managers increasingly using platforms like Airbnb, digital nomad websites, social media, and expat networks to attract guests.
This trend is also driving professional property managers to enhance service quality, ensuring a seamless experience for remote workers while helping owners maintain their property’s appeal and market value.
Opportunities for Property Owners in Bali
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Rising Demand for Long Term Rentals
Many remote workers prefer renting rather than buying, especially for flexibility. Sellers or property owners can target this audience by converting properties into rental homes or marketing to investors seeking rental income.
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Expansion of the Luxury Market
High-earning digital nomads often seek luxurious accommodations. This open opportunity to sell premium villas or upscale apartments tailor to their preferences.
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Value Added Features
Every remote worker needs high-speed internet, private outdoor spaces, and wellness features like yoga studios and pools. This can be an opportunity for property owners to add significant value to their properties.
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Appeal Lifestyle Living
Bali lifestyle living blends with tropical nature, cultural richness, and wellness opportunities. These aspects can be strong selling points. Property owners can emphasize this to attract remote workers who looking for work-life balance.
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Partnership with Local Services
Collaborating with coworking spaces, internet providers, or wellness centers can make properties more appealing and position them as part of a lifestyle package.
As Bali tourism and remote work sectors continue to grow, now is the time for property owners to align their offerings with the preferences of this remote work trend. Whether you’re upgrading your property or planning new investments, embracing these trends can open long-term profitability and sustainability in Bali’s dynamic rental market.
Is your property ready to meet the demands of Bali’s evolving rental market? With our tailored property management solution, we help you attract top-tier remote workers and maximize your rental income. Contact Betterplace today and estimate how much your property can earn you.
